Michelle Obama’s When We All Vote Played a Major Role in Increasing Voter Participation & Changing the Culture Around Voting
When We All Vote Reached Over 100 Million Eligible Voters through Programs, Partnerships, Ambassadors, Virtual and In Person Events
(Washington, DC): Since its launch in 2018, When We All Vote has been on a mission to increase voter participation in every election, close the race and age voting gap and change the culture around voting. In the midst of the pandemic, When We All Vote ran one of the largest nonpartisan voter registration and turnout efforts, creating new and innovative ways to reach voters as the impact of Covid-19 completely altered the trajectory of this historic election.
More than 512,000 people started or completed the voter registration process though When We All Vote. Through robust digital organizing efforts, content, messaging and events, the organization engaged more than 100 million people in an effort to educate them about the voting process and the importance of making their voices heard.
By the end of the vote count, more than 160 million Americans will have voted in the 2020 general election, the highest rate of turnout nationwide in 120 years and more than 100 million Americans voted early, including more young Americans than ever before. Turnout among brown and Black communities was critical in deciding the outcome of elections across the country.
From dozens of virtual events, including the Couch Party series, to launching the Vote 4EVER merch line, When We All Vote tapped even further into popular culture by partnering on the iconic Roots Picnic, Lollapalooza and Verzuz battles. The organization targeted youth voters through Vote Loud, a multifaceted marketing campaign, and partnered with MTV on milestone moments with the Prom-Athon and graduation. Through challenges like #MyStartingFive and Rally the Vote, When We All Vote reached sports fans all across the country and inspired voters through our mural campaign displayed on billboards from Times Square to Miami. The “Vote or Miss Out” comedy special with ABC & ATTN and early vote events in partnership with More Than A Vote, all culminated in When We All Vote’s influence on major facets of popular culture.
As a result of When We All Vote’s efforts, this election season:
- More than 512,000 started or completed the voter registration process.
- Volunteers sent more than 15.3 million text messages to 7.3 million eligible voters.
- More than 113,000 people joined a virtual #CouchParty with DJ D-Nice.
- Nearly 500 media, corporate and non-profit organizations partnered with When We All Vote.
- 52 professional sports teams and leagues joined When We All Vote as part of the Rally the Vote coalition.
- Over 26,300 people were trained as Voting Squad Captains leading registration and turnout efforts in their communities.
- More than 13,000 people signed up to be poll workers recruited by When We All Vote.
- 21,000 students and educators have signed up for the My School Votes program.
- Over 143,000 people posted about their #VotingSquad to get their friends and family out to the polls.
- 100 bipartisan mayors committed to increasing voter participation by joining Civic Cities.
- More than 60 organizations partnered for in-person, socially distanced activations across the country including food and voter registration drives and early vote celebrations at polling places.
ABOUT When We All Vote:
When We All Vote is a national, nonpartisan nonprofit that brings together citizens, institutions, brands, and organizations to increase participation in every election. Launched by Michelle Obama in 2018, the organization is committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies, with the ultimate goal of changing the culture around voting.
Michelle Obama is joined in this effort by fellow Co-Chairs Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, Selena Gomez, Liza Koshy, Megan Rapinoe, Shonda Rhimes, Tracee Ellis Ross, Kerry Washington, and Rita Wilson.
In the leadup to the 2018 Midterm Elections, When We All Vote organized over 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.
In 2020, When We All Vote is helping to lead in voter education, registration and volunteer engagement. In response to COVID-19, When We All Vote is leading the fight for fair and safe elections by supporting the expansion of access to vote-by-mail, early in-person voting and online voter registration so every American can make their voices heard on Election Day.