Introducing the VOTE Bobby Pin, a NEW hair accessory making a stylish impact

Express yourself while spreading a meaningful message with the Kitsch x Justine Marjan x When We All Vote “VOTE” Rhinestone Bobby Pin. The latest addition to Kitsch and Justine Marjan’s cultish lineup of word pin hair accessories, 100% of proceeds from every purchase of the VOTE bobby pin ($29 each) will be donated to When We All Vote.

“The right to vote is something we are so lucky to have. We want the VOTE bobby pin to serve as a constant reminder of our voices and the opportunities they offer us to make direct change. Our fans have never shied away from expressive accessories and we know the partnership with When We All Vote is really going to resonate,” said Cassandra Thurswell, founder and CEO of Kitsch.

When We All Vote is a non-profit organization that is helping bring even more people into the voting process. For Kitsch and Justine Marjan, partnering with When We All Vote to launch the VOTE slogan hair pin was an easy decision. “Everyone who knows and follows me knows that I have an interest and passion for social justice and am eager to educate those around me,” explained Justine Marjan.

A leader in championing higher voter turnout at every election and providing the resources needed for easy voter registration, When We All Vote zeros-in on a succinct message: when we all vote, we all do better.

“When We All Vote is on a mission to change the culture around voting which means tapping into the powerhouse brands that people love,” said Stephanie Young, Managing Director of Communications and Culture for When We All Vote. “Kitsch x Justine Marjan has elevated the hair accessory industry and When We All Vote is proud to partner with them to raise awareness about the importance of registering and turning out to vote in every election.”

The Kitsch x Justine Marjan x When We All Vote “VOTE” Rhinestone Bobby Pin will be available starting January 3rd, 2020 for $29 at 100% of the proceeds from every purchase will be donated to When We All Vote. You can also discover more voter resources by visiting

About When We All Vote: 

When We All Vote is a national, nonpartisan, non-profit that brings together citizens, institutions, brands, and organizations to increase participation in every election. We are committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies.

Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw, When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections.

In the months directly before the 2018 midterm elections, When We All Vote organized 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.

*In 2019, When We All Vote announced its new celebrity co-chairs and media partners who will help to reach people where they are and ultimately change the culture around voting.

About Kitsch: 

Built on positivity and a “feel-good” purchase mentality, Cassandra Thurswell created Kitsch in 2010. Originally a destination for affordable and on-trend hair accessories and jewelry, this self-financed, female-owned company has evolved into a global lifestyle brand. Available in more than 27 countries and across 15,000 retail locations, Kitsch is an accessory powerhouse offering unique and quality products across beauty, fashion, home goods and more. Kitsch believes first and foremost to embrace your intuition and inspiration through being true to yourself and buying what you love. Discover more reasons to fall in love with Kitsch, at or Instagram/mykitsch.

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