Vote Lab

Vote Lab is the innovation and research arm of When We All Vote. It was built to ensure that our voter engagement programs are informed by the best available research and evidence and creates opportunities to drive new experimentation and learning. 

We are proud of our track record of being on the forefront of innovative and high-impact programs. With the challenges facing voters this year, it is more important than ever to try new things, test our strategies, and scale what works.

This page features our latest research on effective civic engagement strategies.

Research Highlights:


Vote by Mail mobilization, Pennsylvania, 2020

During the PA primary elections, we aimed to learn about the best ways to encourage underrepresented voters to utilize vote by mail as a safe option for casting a ballot.


Get out the Vote, Virginia, 2019

When We All Vote explored the effects of celebrity-endorsed GOTV mail in Virginia’s 2019 general election.


P2P Voter Registration Experiment, August 2020

Testing resonant messaging to drive voter registration.