TOMORROW: When We All Vote Adds Tracee Ellis Ross, H.E.R., Jeezy, EarthGang to Registered & Ready Instagram Live Takeover with Michelle Obama

For Immediate Release

Monday, September 21, 2020

FOR IMMEDIATE RELEASE

Monday, September 21, 2020

The Registered and Ready Takeover will Include Instagram Live Conversations, Performances, Special Appearances with When We All Vote Co-Chairs, Volunteers and Ambassadors about getting #VoteReady

(Washington, DC): Today When We All Vote announced that Co-Chair Tracee Ellis Ross, H.E.R., Jeezy, EarthGang, Erica Campbell and more will join Mrs. Obama for Registered and Ready, an Instagram Live Takeover on National Voter Registration Day, September 22. The day-long takeover on Instagram Live will feature Mrs. Obama, who will go LIVE on Instagram for the very first time to have conversations with Jennifer Lopez, Zendaya, Ayesha Curry and When We All Vote Co-Chair Chris Paul.

Jeff Johnson, Brittany Packnett and more will join the lineup of When We All Vote Ambassadors, including DJ Khaled, Fat Joe, volunteers, partners and voting rights experts. The day will also feature LIVE performances and DJs sets from D-Nice, DJ Cassidy, DJ Envy and Hannah Bronfman. Various events will be hosted with select partners including NIKE, Inc. and Emerson Collective. The takeover will end with a virtual #CouchParty to text more than 500,000 eligible voters. The complete lineup and schedule is included below and here. Additional details on the event are here.

DETAILS

WHAT: Registered and Ready Instagram Live Takeover

WHO: Michelle Obama, Jennifer Lopez, Chris Paul, Zendaya, Tracee Ellis Ross, H.E.R., Jeezy, DJ Khaled, DJ D-Nice, DJ Cassidy, DJ Envy, Fat Joe, Earthgang and more. See the complete lineup here.

WHEN: Tuesday, September 22 from 11 a.m. to 6:30 p.m. ET

WAYS TO WATCH: Instagram (@WhenWeAllVote, @MichelleObama and @Nike), YouTube

Press interested in covering the event should email [email protected] for more information.

ABOUT When We All Vote:

When We All Vote is a national, nonpartisan nonprofit that brings together citizens, institutions, brands, and organizations to increase participation in every election. Launched by Michelle Obama, the organization is committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies, with the ultimate goal of changing the culture around voting.

Michelle Obama is joined in this effort by fellow Co-Chairs Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, Selena Gomez, Liza Koshy, Megan Rapinoe, Shonda Rhimes, Tracee Ellis Ross, Kerry Washington, and Rita Wilson.

In the leadup to the 2018 Midterm Elections, When We All Vote organized over 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.

In 2020, When We All Vote is helping to lead in voter education, registration and volunteer engagement. In response to COVID-19, When We All Vote is leading the fight for fair and safe elections by supporting the expansion of access to vote-by-mail, early in-person voting and online voter registration so every American can make their voices heard on Election Day.

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ABOUT When We All Vote:

When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap. Created by Michelle Obama, When We All Vote brings together individuals, institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come. We empower our supporters and volunteers to take action through voting, advocating for their rights, and holding their elected officials accountable.

In 2020, When We All Vote ran a robust, multifaceted campaign and reached more than 100 million people to educate them about the voting process and get them registered and ready to vote. The initiative also led in voter education, registration, and volunteer engagement and as a result, 512,000 people started or completed the voter registration process, and nearly 500 media, corporate, and nonprofit partners joined its efforts.

Michelle Obama launched When We All Vote in 2018 and is joined by fellow Co-Chairs Stephen Curry, Becky G, Selena Gomez, Tom Hanks, H.E.R., Liza Koshy, Jennifer Lopez, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Megan Rapinoe, Shonda Rhimes, Bretman Rock, Kerry Washington, and Rita Wilson. When We All Vote is an initiative of Civic Nation, a 501(c)(3) organization, and works with Civic Nation Action, a 501(c)(4). Learn more here.

ABOUT Civic Nation

Civic Nation is a nonprofit ecosystem for high-impact organizing and education initiatives working to build a more inclusive and equitable America. Civic Nation shifts culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders, and influencers to tackle some of our nation’s most pressing social challenges. Civic Nation is home to seven national initiatives and campaigns: ALL IN Campus Democracy Challenge, Change Collective, It’s On Us, Save On Clean Energy, We The Action, and When We All Vote. Learn more here.