When We All Vote Co-Chair Michelle Obama Launches #VotingSquad Campaign Ahead of Midterm Elections

For Immediate Release
Monday, October 29, 2018

FOR IMMEDIATE RELEASE

Washington, DC – Today, with only 11 days left before the midterm elections, When We All Vote Co-Chair Michelle Obama launched #VotingSquad, a new digital campaign calling on Americans to get their friends and family members to the the polls — whether that’s by voting early, by mail, absentee, or on Election Day, November 6th.

In a video message  Mrs. Obama reminded voters that they have the power to get their friends, family and community out to vote. I learned a little secret. You are the best messengers to get out the vote. You know who’s too busy or too forgetful or who might flake out on Election Day”, said Mrs. Obama. She challenged her fellow co-chairs Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw to create their own #VotingSquad while encouraging all eligible voters to do the same.

Watch Mrs. Obama’s message:

When We All Vote and it’s partners hosted over 2,500 events during a National Week of Action in September. More than 200,000 people across the country hosted or attended events and volunteered to help register voters in their communities. The #VotingSquad campaign will further scale these efforts by equipping Americans with the information and resources they need, and from those they trust, to make sure they are registered and ready to vote in this and every election.

Here is how everyone can create their own #VotingSquad:

Video Transcript:

“For over a decade, I’ve been traveling the country trying to get more people to vote.

And during that time, I learned a little secret.

You are the best messengers to get out the vote.

You know who’s too busy or too forgetful or who might flake out on Election Day.

I want you to reach out to five people in your life, in your family, at your school, your congregation, wherever.

Just pick at least five people for your Voting Squad.

Then do whatever it takes to get them to vote.

Tag each other on Instagram and Facebook.

Post group photos.

Put everybody on a text chain.

And then get to the polls on or before November 6th.

Because when we all vote, we all do better.

So sign up your squad at WhenWeAllVote.org/squad.”

ABOUT When We All Vote:

When We All Vote—a new national, nonpartisan not-for-profit—brings together citizens, institutions, and organizations to spark a conversation about our rights and responsibilities in shaping our democracy. Namely, the responsibility of registering and voting. When We All Vote’s co-chairs are some of America’s most trusted voices, including Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw. Join the conversation by talking to friends, family, and neighbors about the importance of their voice and their vote. Because When We All Vote, we can change the world.

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ABOUT When We All Vote: 

When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap. Created by Michelle Obama, When We All Vote brings together individuals, institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come. We empower our supporters and volunteers to take action through voting, advocating for their rights, and holding their elected officials accountable.

In 2020, When We All Vote ran a robust, multifaceted campaign and reached more than 100 million people to educate them about the voting process and get them registered and ready to vote. The initiative also led in voter education, registration, and volunteer engagement and as a result, 512,000 people started or completed the voter registration process, and nearly 500 media, corporate, and nonprofit partners joined its efforts.

Michelle Obama launched When We All Vote in 2018 and is joined by fellow Co-Chairs Stephen Curry, Becky G, Selena Gomez, Tom Hanks, H.E.R., Liza Koshy, Jennifer Lopez, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Megan Rapinoe, Shonda Rhimes, Bretman Rock, Kerry Washington, and Rita Wilson. When We All Vote is an initiative of Civic Nation, a 501(c)(3) organization, and works with Civic Nation Action, a 501(c)(4). Learn more here.

ABOUT Civic Nation

Civic Nation is a nonprofit ecosystem for high-impact organizing and education initiatives working to build a more inclusive and equitable America. Civic Nation shifts culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders, and influencers to tackle some of our nation’s most pressing social challenges. Civic Nation is home to seven national initiatives and campaigns: ALL IN Campus Democracy Challenge, Change Collective, It’s On Us, Save On Clean Energy, We The Action, and When We All Vote. Learn more here.

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