Co-Chair Michelle Obama to Kick Off When We All Vote’s #CouchParty 2.0 to help Reach, Educate, Inform and Register Eligible Voters

For Immediate Release
Thursday, April 16, 2020

FOR IMMEDIATE RELEASE

On Monday, April 20 at 7:15 p.m. ET, Co-Chair Michelle Obama will kick off When We All Vote’s #CouchParty 2.0 during a national call to action with thousands of volunteers, partners and supporters.

Following the call, When We All Vote will host its #CouchParty 2.0 and volunteers and partners  will make it personal by reaching out directly to their friends, families and communities during their own virtual events. During that time volunteers will help participants get registered and learn more about safe and accessible ways to register and cast their ballot in the upcoming elections, including expanded voting-by-mail and early in-person voting, a part of When We All Vote’s three voting principles announced earlier this week. 

This will be When We All Vote’s second national virtual event following the highly successful #CouchParty in March with DJ D-Nice where nearly 10,000 volunteers signed up and helped reach more than 400,000 eligible voters. Responding to the ongoing impact of Covid-19 on individuals and communities, When We All Vote is committed to providing innovative and safe ways to help reach voters where they are — at home. 

When We All Vote partners are joining in to mobilize their networks around the day of action. Ten organizations will host their own #CouchParty, and five partner organizations will train 1,000 Voting Squad Captains to lead in their communities in the week leading up to April 20.

DETAILS

WHAT: When We All Vote #CouchParty2.0, virtual voter registration and education event. 

WHEN: Monday, April 20, 2020 

  • 7:15 p.m.     Kick Off Call with Co-Chair Michelle Obama and special guests
  • 8:00 p.m.       Virtual When We All Vote #CouchParty and partner/volunteer-led couch parties begin
  • 10:00 p.m.   Event ends

WHERE: WhenWeAllVote.org/couchparty.

 

ABOUT When We All Vote

When We All Vote is a national, nonpartisan, non-profit that brings together citizens, institutions, brands, and organizations to increase participation in every election. We are committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies.

Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw, When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections.

In the months directly before the 2018 midterm elections, When We All Vote organized 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.

In 2019, When We All Vote announced its new celebrity co-chairs and media partners who will help to reach people where they are and ultimately change the culture around voting.

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ABOUT When We All Vote: 

When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap. Created by Michelle Obama, When We All Vote brings together individuals, institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come. We empower our supporters and volunteers to take action through voting, advocating for their rights, and holding their elected officials accountable.

In 2020, When We All Vote ran a robust, multifaceted campaign and reached more than 100 million people to educate them about the voting process and get them registered and ready to vote. The initiative also led in voter education, registration, and volunteer engagement and as a result, 512,000 people started or completed the voter registration process, and nearly 500 media, corporate, and nonprofit partners joined its efforts.

Michelle Obama launched When We All Vote in 2018 and is joined by fellow Co-Chairs Stephen Curry, Becky G, Selena Gomez, Tom Hanks, H.E.R., Liza Koshy, Jennifer Lopez, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Megan Rapinoe, Shonda Rhimes, Bretman Rock, Kerry Washington, and Rita Wilson. When We All Vote is an initiative of Civic Nation, a 501(c)(3) organization, and works with Civic Nation Action, a 501(c)(4). Learn more here.

ABOUT Civic Nation

Civic Nation is a nonprofit ecosystem for high-impact organizing and education initiatives working to build a more inclusive and equitable America. Civic Nation shifts culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders, and influencers to tackle some of our nation’s most pressing social challenges. Civic Nation is home to seven national initiatives and campaigns: ALL IN Campus Democracy Challenge, Change Collective, It’s On Us, Save On Clean Energy, We The Action, and When We All Vote. Learn more here.

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