After selling out the debut Vote 4EVER Merch release, the last drop includes new merchandise from diverse brands across the country

(Washington, DC): Today, When We All Vote announced the second and last drop of its Vote 4EVER Merch, as a part of the mission to change the culture around voting and increase participation in each and every election. With less than 40 days until the General Election and state voter registration deadlines beginning next week, this line will continue to reach eligible voters in authentic and creative ways, and build excitement to participate in this and every election.

The brands for this release include: Melody Ehsani, Supervsn, The Hundreds, Stella & Haas, Levi’s, Girlfriend Collective, Shiffon, General Admission and, finally, Wild One that offers When We All Vote’s first merch for pets. Bright Black and Franca NYC, whose products sold out within hours during the first drop, will be restocked in limited quantities for the second drop. 

“It’s critical that we continue to engage voters in creative ways to encourage them to get registered and vote early,” said When We All Vote Co-chair Michelle Obama. “In our mission to change the culture around voting, this project helps inspire new conversations around voting and making your voice heard, especially among young people. My hope is that people are inspired and motivated to vote this year—and that the Vote 4EVER Merch line can help everyone feel connected to something bigger than themselves.”

More than 300,000 people have started or completed the voter registration process with When We All Vote, and the organization is taking every action and opportunity to register even more. During the first drop, most products sold out during the first week, some within the first hour.

When We All Vote’s Culture Team led by Stephanie L. Young, Crystal Carson and Jade Bernad, enlisted the expertise of Meredith Koop, Creative Advisor of Merchandise, and Sarween Salih, Brand Strategy Advisor of Merchandise, to develop and curate the line. Products can be purchased here on Thursday, October 1 at 11:00 a.m. ET. Select items from the line will be available via next-generation retailer A percentage of proceeds earned for each product go to When We All Vote.

Vote 4EVER Merch includes apparel, accessories, jewelry, homeware, pet and beauty products. Similar to the first release, the products are designed to be wearable, functional and cherished well past this current election cycle. From Utah and California to New York and North Carolina, the products in the second drop also represent a diverse set of brands including Black, Asian-American, Persian, Indian and woman owned businesses.

Brands for the first release included: Bright Black, Franca NYC, The Lip Bar, Modiste Collection, No Kings Collective, BYCHARI, DANZY and re—inc, a brand co-founded by When We All Vote Co-Chair, Megan Rapinoe.

ABOUT When We All Vote:

When We All Vote is a national, nonpartisan nonprofit that brings together citizens, institutions, brands, and organizations to increase participation in every election. Launched by Michelle Obama, the organization is committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies, with the ultimate goal of changing the culture around voting.

Michelle Obama is joined in this effort by fellow Co-Chairs Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, Selena Gomez, Liza Koshy, Megan Rapinoe, Shonda Rhimes, Tracee Ellis Ross, Kerry Washington, and Rita Wilson.

In the leadup to the 2018 Midterm Elections, When We All Vote organized over 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.

In 2020, When We All Vote is helping to lead in voter education, registration and volunteer engagement. In response to COVID-19, When We All Vote is leading the fight for fair and safe elections by supporting the expansion of access to vote-by-mail, early in-person voting and online voter registration so every American can make their voices heard on Election Day.


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