Readout from When We All Vote’s #CouchParty 2.0

For Immediate Release
Tuesday, April 21, 2020

FOR IMMEDIATE RELEASE

Tonight, When We All Vote hosted its second virtual #CouchParty with Co-Chairs Michelle Obama, Tom Hanks, Rita Wilson and other special guests. DJ D-Nice joined the party for the second time as a part of his Club Quarantine Instagram Live stream. During the event, volunteers and partners made it personal by reaching out directly to their friends, families and communities during their own virtual events. More details can be found here. A few highlights of the evening:

Attendees

  • More than 65,000  people joined the national action call with Michelle Obama, Tom Hanks, Rita Wilson, Valerie Jarrett, Michelle Williams, Vanita Gupta and When We All Vote staff; 
  • More than 113,000 eligible voters texted, with a focus on reaching volunteers’ personal networks;
  • More than 24,000 people took action by signing up to join tonight’s event;
  • 7,500 people have signed When We All Vote’s pledge to join the fight for safe and fair elections
  • 3,400 people joined When We All Vote partner calls and trainings since last week; and
  • 80 groups and partners including, The United State of Women and The Woman’s Missionary Society of the AME Church, all hosted their own couch parties. Ambassadors Kelly Rowland, Alyssa Milano, Elaine Welteroth, Erica Campbell and Kelly McCreary, as well as Mayors Satya Rhodes-Conway of Madison, Wisconsin and Victoria Woodards of Tacoma, WA, joined partner couch parties.

As the country’s reality continues to change in the wake of the coronavirus’ ongoing impact on individuals and communities, When We All Vote, Michelle Obama’s nonpartisan voting initiative, is committed to exploring innovative and safe ways to reach voters where they are — at home. When We All Vote recently announced its support for three voting principles: expanded access to vote-by-mail, in-person early voting and online voter registration, and will continue to work to ensure everyone can continue to participate in every election. 

ABOUT When We All Vote: 

When We All Vote is a national, nonpartisan, non-profit that brings together citizens, institutions, brands, and organizations to increase participation in every election. We are committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies.

Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw, When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections.

In the months directly before the 2018 midterm elections, When We All Vote organized 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.

In 2019, When We All Vote announced its new celebrity co-chairs and media partners who will help to reach people where they are and ultimately change the culture around voting.

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ABOUT When We All Vote: 

When We All Vote is a leading national, nonpartisan initiative on a mission to change the culture around voting and to increase participation in each and every election by helping to close the race and age gap. Created by Michelle Obama, When We All Vote brings together individuals, institutions, brands, and organizations to register new voters across the country and advance civic education for the entire family and voters of every age to build an informed and engaged electorate for today and generations to come. We empower our supporters and volunteers to take action through voting, advocating for their rights, and holding their elected officials accountable.

In 2020, When We All Vote ran a robust, multifaceted campaign and reached more than 100 million people to educate them about the voting process and get them registered and ready to vote. The initiative also led in voter education, registration, and volunteer engagement and as a result, 512,000 people started or completed the voter registration process, and nearly 500 media, corporate, and nonprofit partners joined its efforts.

Michelle Obama launched When We All Vote in 2018 and is joined by fellow Co-Chairs Stephen Curry, Becky G, Selena Gomez, Tom Hanks, H.E.R., Liza Koshy, Jennifer Lopez, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Megan Rapinoe, Shonda Rhimes, Bretman Rock, Kerry Washington, and Rita Wilson. When We All Vote is an initiative of Civic Nation, a 501(c)(3) organization, and works with Civic Nation Action, a 501(c)(4). Learn more here.

ABOUT Civic Nation

Civic Nation is a nonprofit ecosystem for high-impact organizing and education initiatives working to build a more inclusive and equitable America. Civic Nation shifts culture, systems, and policy by bringing together individuals, grassroots organizers, industry leaders, and influencers to tackle some of our nation’s most pressing social challenges. Civic Nation is home to seven national initiatives and campaigns: ALL IN Campus Democracy Challenge, Change Collective, It’s On Us, Save On Clean Energy, We The Action, and When We All Vote. Learn more here.

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